THE HAIR TOOL BEHIND THE PERFECT BLOW-OUT

le list
Jan 7
2 min read

If your For You Page has been serving nothing but glossy, bouncy hair lately, you’re not imagining it: the ‘90s-style blowout is having a full-on comeback. And one tool keeps showing up in the hands of beauty insiders and A-listers alike—the Mane It’s Giving Body Hot Brush, created by celebrity hairstylist Jen Atkin.

Why everyone’s obsessed

Unlike the classic blow-dryer + round brush juggling act, this is a heated round brush made to give you that “fresh salon appointment” finish—fast. It’s built to lift at the roots, smooth frizz, and add bounce (especially around bangs and face-framing layers).

The brand calls it “one temp fits all”—meaning no overthinking settings. The Medium brush heats to 355°F, and it’s designed for quick styling with features like negative ion technology (hello, shine), auto shut-off after 60 minutes, and worldwide voltage for travel.

The celebrity stamp of approval

In the past month, Hailey Bieber and Kylie Jenner have both popped up on TikTok using the It’s Giving Body brush, pushing it straight into “sold-out risk” territory.

Bieber’s been a longtime fan—she’s shown the brush in hauls and tutorials, and even wrote that Atkin is “saving lives” with the Mane hair tool.

What reviewers say

The brush isn’t just trending—it’s performing. It has hundreds of reviews on Sephora, and Page Six reports that 90% of reviewers recommend it, with shoppers praising the quick blowout effect and travel-friendly size.

How to get the “it-girl blowout” with a hot brush

A simple routine that actually works:

Dry hair first + mist heat protectant through mid-lengths and ends.
Section hair (top, sides, back).
For root lift: place the brush close to the root, roll up slightly, pause, then glide out.
For that bouncy flip: twist the brush outward at the ends.
Finish with a texture or volume spray if you want extra movement.